Square Enix made a

"I'll tell you, I'm very grateful for the name in the end," said Navok, "because it has been very playful and it has made it a lot easier for one to get developers interested and excited. If we were Super Cloud Gaming Computer Company Technologies Inc, they would be cynical, but you say we're Shinra, we're awesome and fun, come make great games with us, then they're much more open to it. Also, from the hiring perspective, there are a lot of people who want to work with us just because they want to be a member of Shinra."

I asked who's the Hojo (the evil scientist from Final Fantasy VII) in this iteration of Shinra. "I'm not going to say!" said Navok. Sounds suspicious, if you ask me.

Shinra Technologies' platform is set to launch sometime in 2015 or 2016. Stay tuned to GameSpot for more updates as they develop.