Microsoft has reduced the UK retail price of that it was UK retailers that have spurred the changes, though the corporation is advertising the deal on TV.

It is not clear whether retailers will revert the Xbox One price back to £330.

A Microsoft spokesperson said: “This is a UK-only retail promotion and offers great value for fans looking to buy an Xbox One ahead of the launch of 2015’s highly-anticipated games like The Witcher 3: Wild Hunt, Metal Gear Solid V: The Phantom Pain and Batman: Arkham Knight, along with Xbox exclusives such as Rise of the Tomb Raider, Forza Motorsport 6 and Halo 5: Guardians.”