Jorgensen said another issue to consider when annualizing a franchise is making sure every new entry in the series is perceived as substantially different than its predecessor.

"You also want to be really careful that you don’t destroy the franchise along the way. You've got to make it exciting and different, but at the same time you want to make sure you maintain a great franchise," Jorgensen said.

In addition, releasing a new Battlefield game every year would potentially hurt ongoing digital content sales, Jorgensen said

"Battlefield is a product that doesn’t just sell once; it sells for 24 months associated with not just Battlefield, but all the additional Battlefield Premium activities that the consumer wants," he said. "So you’ve got to be careful that you don’t destroy some of that tail that is on the Battlefield product."

All of that said, Jorgensen explained that EA remains interested in looking at ways to grow the Battlefield business, though he did not provide any specifics.