PAX Prime organizers have announced this year's keynote speaker for the upcoming event.

Giving the address will be Kim Swift, who designed designer Peter Molyneux, among others.

"We can't wait to hear the stories and insight she will share at Prime this year," PAX said.

Organizers also announced this year's concert lineup. The following performers and bands will play at PAX Prime, which runs August 28-September 1 in Seattle, Washington.

• 7bit Hero
• FreezePop
• MC Frontalot
• Returners
• Bit Brigade
• Protomen