Patrice Desilets, the man credited with creating the first . "These days with my team this is the question, what's too short? Why do games need to be 35 hours? Right now we're using big TV shows as examples, so episodic is 2 hours, now. Why is 30 minutes too short?"

"We're at a crossroads," he said. "In fact we're always at a crossroads. Don't do what was popular last year. Blockbusters won't die. Triple-A won't die. They will transform and change themselves."