Brand Power Helping You Buy Better? - Game news at Chat Place

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Brand Power Helping You Buy Better?

Added: 30.01.2014 16:16 | 2 views | 0 comments

Quote: "Nowadays we dont so much see singular games as we do potential franchises, with the likes of BioShock: Infinite throwing up an ambiguous war that then justifies the boardgame that releases later for it, or Assassins Creed games omitting parts of story to be covered as separate books; prequels, spinoffs, expansions and so on. Licenses? Or brands, with their very own brand power."