Sega's Big Bet on Console Games Falls Short

Monday, 07 October 2024

Sega's Big Bet on Console Games Falls Short

Added: 12.02.2015 17:13 | 12 views | 0 comments

Gamespot: Beleaguered publisher Sega has revealed details of how its big spend on console games has not materialised into major profits, with sales of Wii U games and Football Manager 2015 falling short in particular. For the nine months between April and December, Sega spent $210 million on games development, representing a 27 percent increase compared to the year prior. Meanwhile, its advertising expenses climbed 53 percent, up to $73 million. This major push will result in the release of 50 games by the end of the financial year in March, but combined sales of all those are expected to be about 5.4 million units--a figure that is eclipsed, singlehandedly, by the best selling games from rival publishers.