Fully interactive TV isn't the future, says Xbox Entertainment boss

Saturday, 28 September 2024

Fully interactive TV isn't the future, says Xbox Entertainment boss

Added: 03.02.2014 17:17 | 1 views | 0 comments

"It's mostly passive, with a few interactive components.".
It's hard to know what to expect of Microsoft's Xbox TV strategy, which encompasses both partnerships with established broadcasters and a raft of first-party content, generated by the firm's new Los Angeles and London-based production studios. One thing appears certain, however - TV and games may converge on Xbox, adapting each other's techniques for their own purposes, but they'll never actually meet. So says Elan Lee, creative director at Xbox Entertainment.