The future of retail? OXM visits GAME's dedicated Xbox Store

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The future of retail? OXM visits GAME's dedicated Xbox Store

Added: 20.06.2013 14:30 | 2 views | 0 comments

"Community will dictate what retail looks like, not the retailer.".
GAME has launched the UK's first dedicated Xbox concept store at BOXPARK in Shoreditch, London today. The store, which features playable gaming pods, head-to-head challenge areas and a wide selection of Xbox hardware and software, is being described by GAME as a new milestone in the evolution of their brand presence.