Gamezebo Rating:

"Pay-to-win": it's hardly a death knell for most mobile games, as it's quite easy to find people with more money than time and a poor sense of where to spend either one.

Deadlings certainly isn't the most egregious such game, but it hardly gets a pass.

Death (as in the Grim Reaper) is unsurprisingly lonely. After seeing potential friendship in the equally unwanted zombies of the world, he tries to win their companionship by running them through a gantlet of deadly traps, platforms and obstacles at his new business, Deadlings, Inc.

The elevator pitch is something like Jetpack Joyride meets Lemmings. You play as Death, guiding different classes of endlessly running zombies through test chambers, collecting brains and making for the exit.