First there were free-to-play games, but are "view-to-play" games next?

That's the goal of a new Finnish studio called Futureplay Games, which is staffed by former Electronic Arts, Remedy, and Rovio veterans. The team defines "view-to-play" as: "entertainment with a natural integration of broadly accessible gameplay and ad-based monetization." That definition may not be very catchy, but Futureplay says "view-to-play" could represent the next era of mobile gaming.