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News: Activision's $500 million Destiny war chest

Added: 06.05.2014 9:33 | 1 views | 0 comments

Includes development, marketing, packaging, infrastructure support, royalties and other costs.

The figure, since confirmed to Reuters by an Activision Spokesperson, is said to include not only the cost of development but also marketing, packaging, infrastructure support, royalties and other costs.

Activision Blizzard and Bungie agreed a 10-year deal back in 2010, giving the publisher worldwide distribution rights and a say in the game's development as a franchise.

"If you're making a $500 million bet you can't take that chance with someone else's IP," Activision CEO told the Milken conference. "The stakes for us are getting bigger."

Approximately 16...



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Tags: Blizzard, Activision, Destiny, Bungie



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