Cross-Screen Gaming: Why Microsoft is Making the Right Move

Wednesday, 02 October 2024

Cross-Screen Gaming: Why Microsoft is Making the Right Move

Added: 08.02.2015 6:10 | 2 views | 0 comments

Peter Warman for alistdaily: On the 21st of January 2015, Microsoft revealed its ambitious plan to extend the reach of the Xbox Service beyond consoles, uniting previously disparate PC and console gamers. The Xbox app ensures that anyone running Windows 10 on a PC can enjoy the full Xbox live experience and stream Xbox One games from a console to a Windows 10 laptop, tablet or PC. Newzoos analysis of its consumer insights and global revenue data sizes the opportunity that Microsoft is after. Microsofts strategy potentially allows it to increase its share of the gaming market in two ways: by taking in a larger share of the wallet of its current user base and tapping into markets that have been out of reach until now. Meanwhile, the two reasons why this is a smart first move for Microsoft are illustrated here: