"For kids' games, I think it's out of the question"

Saturday, 12 October 2024

"For kids' games, I think it's out of the question"

Added: 29.04.2015 6:17 | 0 views | 0 comments

After a period of some soul searching, and a degree of sometimes slightly reticent regulation, the industry seems to be settling on a decision about the monetisation of children. Whether you think it's a result of pragmatism or ethical nuance, Warner Bros.' recent explanation of an unwillingness to implement free-to-play mechanics in its LEGO mobile games is indicative of a wider shift in the way children's apps are treated: long term brand stability wins out over short-term gains.