Three Reasons Why Microsoft is Turning it Around - E3 2015

Sunday, 13 October 2024

Three Reasons Why Microsoft is Turning it Around - E3 2015

Added: 15.06.2015 20:16 | 0 views | 0 comments

"The concept of a publisher "winning" E3 is something that I have disagreed with. It's not as if, through the magic of a 90 minute press conference, a company can catapult itself so far ahead of the others through the battle for public attention that all competitors might as well go home. If I had to apply the concept of "winning" to these presentations, it would be in a more modest vein. Quite simply, if a publisher accomplishes what it set out to do and either a) resets expectations after a difficult time or b) proves to its fans and intended audiences that its taking things up to the next level, said company would have "won." Microsoft's Xbox division has been doing "just fine" recently, especially when considering that it has been selling consoles faster than during the heyday of the Xbox 360. It's just that PlayStation 4 has been doing much better. Going into E3, Microsoft wanted to steal some of the conversation back. It appears that they have succeeded."