Xbox One could be sold for a profit at launch

Friday, 11 October 2024

Xbox One could be sold for a profit at launch

Added: 04.09.2013 11:18 | 10 views | 0 comments

Microsoft may make a "low margin" on the sale of Xbox One hardware at launch, the platform holder has revealed, stating that as with Xbox 360, it will continue to drive down price as the cost of manufacturing lowers. "The strategy will continue which is that we're looking to be break even or low margin at worst on [Xbox One], and then we make money selling additional games, the Xbox LIVE service and other capabilities on top," said Microsoft's IEB CVP of marketing and strategy Yusuf Mehdi, speaking at yesterday's Citi Global Technology Conference. "And as we can cost reduce our box as we've done with 360, we'll do that to continue to price reduce and get even more competitive with our offering."