The previous contract was set to expire June 2014.

"We are confident in our legal position regarding the use of our trademarks in video games. But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA," the group said in a statement.

The "costs of litigation" line is likely referring to a lawsuit from former UCLA player Ed O'Bannon, who--along with other former players--is suing the NCAA, EA Sports, and the Collegiate Licensing Company over the use of their likenesses.

The NCAA's statement points out that EA Sports could negotiate deals with individual schools, conferences, and bowl committees to keep school names in future games, though the status of NCAA titles is now in question.

An EA representative was not immediately available to comment.

From: www.gamespot.com

The previous contract was set to expire June 2014.

"We are confident in our legal position regarding the use of our trademarks in video games. But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA," the group said in a statement.

The "costs of litigation" line is likely referring to a lawsuit from former UCLA player Ed O'Bannon, who--along with other former players--is suing the NCAA, EA Sports, and the Collegiate Licensing Company over the use of their likenesses.

The NCAA's statement points out that EA Sports could negotiate deals with individual schools, conferences, and bowl committees to keep school names in future games, though the status of NCAA titles is now in question.

An EA representative was not immediately available to comment.

From: www.gamespot.com

The previous contract was set to expire June 2014.

"We are confident in our legal position regarding the use of our trademarks in video games. But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA," the group said in a statement.

The "costs of litigation" line is likely referring to a lawsuit from former UCLA player Ed O'Bannon, who--along with other former players--is suing the NCAA, EA Sports, and the Collegiate Licensing Company over the use of their likenesses.

The NCAA's statement points out that EA Sports could negotiate deals with individual schools, conferences, and bowl committees to keep school names in future games, though the status of NCAA titles is now in question.

An EA representative was not immediately available to comment.

From: www.gamespot.com

He explained that what really matters is straightforward and honest postlaunch support. This is why gamers continue to come back to CD Projekt Red, he said.

"At the end of the day, what really matters is the experience which you are having with the game when it's out," Iwinski said. "And this is the one unique moment which defines us. If it's an average experience, pretty much what we are doing every day doesn't make sense."

Iwinski admitted that sometimes the "hit-and-run" strategy can work, in the short-term, but this isn't a path CD Projekt Red is looking to take.

"For a lot of companies, from a short-term business perspective, the famous hit-and-run strategy, there are still a lot of people applying this. And sometimes it works!" he said. "And then they are probably telling [other companies about] what they do. I just don't think it's [the way we should run our business]. So we are really deliberately choosing what we want to do, and we will do it for as long as we are happy with the effect."

Iwinski pointed to downloadable content for the Witcher series being free on the PC as an example of CD Projekt Red's vision of relationships with consumers trumping monetary gain.

"And they appreciate it. Then they tell their friends we are doing a good job and we respect them. And ultimately it will result in a sale," Iwinski said. "Some people are saying, 'Why do you do that? You could have charged for it!' Yeah. But I think the value in the whole proposition is that we are honest, straightforward, and fair, and this pays back. So you can call it a business model, in a way."

Being open and honest with gamers is more important now than ever, Iwinski argued, because the rise of the Internet and its various social networks will expose companies that are disingenuous.

"And I think that this will become even stronger and ever more important, because the way to the gamer is direct, so there is no place for a lie anymore. If you lie, you are a joke on social networks in seconds," Iwinski said. "The liars from back in the day, their fate is pretty grim right now. We can see it all around. There is a statement from Company A. People say, 'Hey, it's not like that.' And the whole Internet goes crazy. Ten years ago, it wouldn't be the case, pretty much. People would talk between each other and it would die out."

CD Projekt Red is currently developing , estimated to be about 20 hours in length.

From: www.gamespot.com

It is the first Pokemon game exclusively for the Wii U and the first Wii U title to feature near-field communication (NFC) figures. The physical toys, optional for gameplay, will be sold exclusively at GameStop for $4 each.

A total of 18 Pokemon toys will be available for purchase, including Pikachu, Victini, Deoxys, Eevee, and Genesect.

Similar to Activision's Skylanders series, the toys will link up with Pokemon Rumble U through the Wii U GamePad. The toys can save in-game data, allowing players to take them wherever they go while keeping their statistics intact.

Pokemon Rumble U features all 649 Pokemon from and Pokemon White 2 and sports single-player and multiplayer modes.

Activision's Skylanders series has , is due for release this fall.

Disney is also working on its own similar title, , for release on the Xbox 360, PlayStation 3, PC, Wii, 3DS, and Wii U in August.

In addition, Rovio Entertainment's will allow players to purchase physical toys and scan them into the game.

From: www.gamespot.com

No other new release sold more than 100,000 units during the month, he said.

Sony announced earlier this month that The Last of Us had . Sales of that level make the game the fastest selling new software franchise in the history of PlayStation and the fastest selling PS3 title of 2013 thus far.

Creutz's note to investors comes two days before the NPD Group releases sales data for June. The analyst predicted total software sales will slide 23 percent for the month. All major publishers will post negative comparable figures for the month, he said, including Activision Blizzard (-42 percent), Electronic Arts (-26 percent), and Take-Two (-41 percent).

These double-digit declines will continue through July, before turning positive beginning in August thanks to the early release of (October 29).

"We are getting increasingly positive on the potential for software sales to finish the year in positive territory due to obviously robust demand for next-gen consoles and what should be robust initial software attach rates, as well as the potential for Nintendo's comps to get 'less bad' due to a torrent of product coming out between August and December," Creutz said.

From: www.gamespot.com