"In June 2012, Tencent made a minority investment in Epic Games, purchasing approximately 48.4 percent of outstanding shares of Epic stock, equating to 40 percent of total Epic capital inclusive of both stock and employee stock options," Sweeney said.

"As part of the investment, two Tencent representatives joined Epic's board of directors, in addition to the three directors and two observers appointed by Epic," he added. "We're thrilled to have a world-leading partner in Tencent, who gives Epic unique access to the Chinese market as we head into the next chapter of our 21-year history as a leading independent developer."

Recently published reveal that the Chinese company paid $330 million for its stake in Epic. Tencent said it decided to invest in Epic because the company is "driving change in the Internet industry" and its ambitions aligned with Tencent's own long-term strategic goal of creating "first-class products."

In the months after the deal was announced last summer, a number of high-profile Epic Games developers and executives left the company. First to leave was former producer studio Irrational Games.

In August, at the Epic-owned in October.

Former president Mike Capps announced he was .

In addition to Epic, Tencent developer Riot Games.

From: www.gamespot.com

"What is the package of an Oreo cookie? It is a representation of something that is trying to catch your eye and appeal to you," Levine said. "Does it taste like an Oreo cookie? No. Does it feel like an Oreo cookie? Can you eat it? No. Does it have any nutritional value? No."

The BioShock Infinite box art has been a point of controversy for Irrational Games since its unveiling. It features a gun-toting Booker DeWitt, the game's male hero on the front, with Elizabeth placed on the back. Levine that the box art was designed for the uninformed. This group may not keep up to date with the happenings of the business but is in no way any less important, Levine argued. In fact, he said it is the opposite; these gamers are keeping the business alive.

"I understand why people are bothered by this, because for some reason BioShock in particular is something they put this particular value on," Levine explained. "But I have a responsibility to the company I work for, to the people I employ, to give them the best shot of having their work recognized and rewarded. And you know what, if I'm going to get criticized because I chose a [controversial] box cover, those people don't have the same responsibilities that I do."

"I have a responsibility to the company I work for, to the people I employ, to give them the best shot of having their work recognized and rewarded."

Levine explained that the process of choosing box art for BioShock Infinite came down to selecting imagery that would draw consumers to it and hopefully lead to a sale. He said Irrational created numerous concepts and showed them to thousands of people to gauge their reactions.

"This is not something to take lightly; the goal is when you walk by it on the shelf, is that person going to go and pick up the box?," Levine said. "And you can intellectualize that process a great deal and say 'What if this, what if that?' But when you actually put it in front of people, what is their reaction?"

Levine said when gamers finally do play BioShock Infinite, they will understand that the box art only scratches the surface of what the game truly is trying to say. "One's fish and one's fowl," he said.

"I pick up the front, yeah, Elizabeth's not on the front, but you flip it over, she's on the back. Sorry [waves hands sarcastically]. If that's what it takes to make the game successful and to continue to employ people, and to have more of these games, I'll take that hit happily."

BioShock Infinite launches March 26 for Xbox 360, PlayStation 3, and PC. Levine what he's making next.

From: www.gamespot.com

Creative director and studio cofounder Ken Levine doesn't know.

Responding to a question about whether or not he is excited about the arrival of next-generation platforms and the new features and capabilities they bring, Levine told GameSpot, "I don't have a thought for our next game, so it's kind of hard to even think about that."

The Irrational Games as executive vice president of development.

From: www.gamespot.com

Creative director and studio cofounder Ken Levine doesn't know.

Responding to a question about whether or not he is excited about the arrival of next-generation platforms and the new features and capabilities they bring, Levine told GameSpot, "I don't have a thought for our next game, so it's kind of hard to even think about that."

The Irrational Games as executive vice president of development.

From: www.gamespot.com