HardwarePal : You might not be familiar with Call Of Duty: Online, because it has been kept locked for the Chinese audience only. Call of Duty: Online generally known as CODOL is a free-to-play micro transaction game developed by Activision Shanghai and Raven Software.
Call of Duty made bonkers bucks this generation by being an annualized series developed alternately by two studios: Treyarch and Infinity Ward (and later Sledgehammer with Raven helping out).
Could Battlefield do the same, an analyst asked EA?
. The Call of Duty series, on the other hand, switches every year between Infinity Ward and Treyarch, with assistance from Sledgehammer Games, Raven Software, and NeverSoft Entertainment.
Jorgensen said another issue to consider when annualizing a franchise is making sure every new entry in the series is perceived as substantially different than its predecessor.
"You also want to be really careful that you don’t destroy the franchise along the way. You've got to make it exciting and different, but at the same time you want to make sure you maintain a great franchise," Jorgensen said.
In addition, releasing a new Battlefield game every year would potentially hurt ongoing digital content sales, Jorgensen said
"Battlefield is a product that doesn’t just sell once; it sells for 24 months associated with not just Battlefield, but all the additional Battlefield Premium activities that the consumer wants," he said. "So you’ve got to be careful that you don’t destroy some of that tail that is on the Battlefield product."
All of that said, Jorgensen explained that EA remains interested in looking at ways to grow the Battlefield business, though he did not provide any specifics.
. The Call of Duty series, on the other hand, switches every year between Infinity Ward and Treyarch, with assistance from Sledgehammer Games, Raven Software, and NeverSoft Entertainment.
Jorgensen said another issue to consider when annualizing a franchise is making sure every new entry in the series is perceived as substantially different than its predecessor.
"You also want to be really careful that you don’t destroy the franchise along the way. You've got to make it exciting and different, but at the same time you want to make sure you maintain a great franchise," Jorgensen said.
In addition, releasing a new Battlefield game every year would potentially hurt ongoing digital content sales, Jorgensen said
"Battlefield is a product that doesn’t just sell once; it sells for 24 months associated with not just Battlefield, but all the additional Battlefield Premium activities that the consumer wants," he said. "So you’ve got to be careful that you don’t destroy some of that tail that is on the Battlefield product."
All of that said, Jorgensen explained that EA remains interested in looking at ways to grow the Battlefield business, though he did not provide any specifics.
