BD writes: Sega is taking a page from every schoolyard bullys handbook with their unique way of promoting the release of Alien: Isolation in Japan yeah, they just got it by having folks eat eels to win free copies of the game. Free has a radically different meaning here, as the mental trauma I might incur by eating a discount Chestburster would certainly exceed the games $60 price tag.More in n4g.com »
Tags: Sees, Japan