Mobile rewards platform Kiip has announced . Kiip first began in 2010, working with mid-tier and indie developers to put special rewards into games that players could receive and enjoy just by playing. I recently had a chance to chat with Kiip Co-Founder Brian Wong, and to find out some more about how the Kiip rewards platform actually works, and what it was like to partner up with ZeptoLab in this exciting new manner.

The entire basis of Kiip rewards is founded on one simple principle: to own and reward every single "achievement moment" that a user can experience. Kiip strives to capture that special moment of player happiness at the time of reaching a certain milestone in a game, such as leveling-up or completing a stage, and then acknowledges that uplifting emotion by offering rewards. But the best part about it is that players don't have to do anything extra to earn these rewards: they are simply gathered through regular gameplay, and as Wong tells me, "When you get a reward, you feel like you earned it."