Late last week, EA launched the long-anticipated free-to-play mobile game Dungeon Keeper to both the App Store and Google Play. And the reaction has been nothing short of vitriolic.

But here's the problem: I don't really understand why.

For a quick primer, it's probably worth taking you through some of the articles that have been lighting up my Twitter feed this week. It all started on Thursday - less than 24 hours after the game's launch - in Play4Real's wonderfully satirical article . I don't want to spoil it for you, but THEY DIDN'T REALLY CARE FOR THE GAME'S FREE-TO-PLAY NATURE.