Let's face facts: nobody likes King's attempts to trademark the word CANDY. When on the word CANDY in the US.

But what about outside of the US? To really make an impact in the EU, it was going to require a company that could bring out the big guns. Somebody with a game that's attained the same kind of household name recognition as King's Candy Crush Saga has. Someone like ZeptoLab, creators of Cut the Rope.