If you guessed less than 24 hours, you're a winner. Which means if you're a mobile game developer spending money to acquire new users, you probably are not a winner.

In an , Swrve revealed the results of a 90-day tracking survey of 10 million players, indicating that 19% of players open a game only once and 66% stop playing within the first 24 hours. Of the player that stay, 53% of their spending occurs within the first seven days of playing.

Meaning, the average game player will leave a game within 24 hours, and the average game spender will be of little value after the first week.