No deal has been finalized yet, but as first reported on Sunday . Twitch has simply proven so popular and grown so fast that it can't keep up with its success on its own. The recent integration of Twitch streaming into the PS4 and Xbox One couldn't have helped in that regard.

Other companies have sniffed around looking to buy Twitch, including one who is already a major player in the video games industry: Microsoft. But The Verge's source claimed Twitch had no real desire to tie itself to one gaming ecosystem and may even have sold itself a little short in terms of its worth in order to merge with YouTube.