There's a lot to be said for fan service and its role in entertainment. Providing material that speaks directly to an audience with a specific love and appreciation of a given source provides a palpable sense of private-club-like inclusion, allowing fans to feel connected through their shared interest whether they're in the same room or on the other side of the world. Rather than feel isolated and frustrated by an undying love for a given movie, character, comic, or novel, the existence of indulgence-orientated products makes us feel part of something bigger--there are people out there who like this stuff as much as I do. The Ultimate Ninja series has always taken this idea to heart, concentrating its focus to a laser point that other franchises would never dare to attempt for fear of alienating all but the most dedicated of followers. If you're part of the club, then such single-mindedness is great. If you're not, then don't let the door hit you on the way out.
Naruto Shippuden: Ultimate Ninja Storm 3 Full Burst is perhaps the most extreme example yet of Namco Bandai's attempt to appeal to the converted and only to the converted. Here's a game not simply for any old Naruto fan, but for Naruto fans who are completely up to date with the story and characters as they currently exist in the anime/manga episodes and are seeking a new way of experiencing previously explored plotlines. If you're not up to date, then not only are you going to struggle enormously with the story as depicted in the game's early stages, but you're going to ruin what you've not yet seen of the TV series. Unfortunately, due to gameplay that is as unwieldy and bloated as its title, Full Burst is not an acceptable way to get yourself up to date with this franchise.