News: Sony struggling to keep up with PS4 demand in Europe

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News: Sony struggling to keep up with PS4 demand in Europe

Added: 20.06.2014 9:46 | 8 views | 0 comments

Company counting the cost of lost sales as it fails to supply consumers.

News: Sony struggling to keep up with PS4 demand in Europe news

Managing director of Sony Computer Entertainment UK Fergal Gara told Trusted Reviews of the impact this is having on the company.

"We haven't yet caught up with the initial demand across Europe," he said. "We are still dealing with the day one market."

Gara goes on to add that Sony is close to matching the demand: "We are very close to being in a full supply situation, but we are not quite there yet."

Despite being close to matching sales, the Sony boss admits that the company may have lost hardware sales in the process. "We may have lost some sales,” he...