Feature: The rise of the YouTube game - Game news at Chat Place

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Feature: The rise of the YouTube game

Added: 03.07.2014 17:01 | 26 views | 0 comments

How everyone’s favourite videos have created a new sub-genre of games, and how it could impact development.

Feature: The rise of the YouTube game article

Having these products appear on popular YouTube channels is no accident - developers are becoming increasingly aware of how impactful this can be on sales. In a world where word of mouth is being transformed into feeds, videos and social media, how to spread the message of lesser known titles is changing, even creating new genres entirely.

What we are witnessing, is the birth of the YouTube game.

It can be hard to define a YouTube game, especially as these experiences are still so new that you can only pluck out a few examples as bonafide exhibits of the genre....