Assassin's Creed: Syndicate: Is Ubisoft exploiting feminism for easy PR?

Thursday, 26 December 2024

Assassin's Creed: Syndicate: Is Ubisoft exploiting feminism for easy PR?

Added: 16.05.2015 14:16 | 6 views | 0 comments

Historically, games have respected women about the same as you might respect a banana peel, or a used tissue. Women have been sexualised, objectified, belittled, discriminated against and misrepresented at every juncture. But in the past couple of years, more and more games have started to feature women characters not as damsels in distress, or jiggle-physics-enabled arm candy, but protagonists. The Last of Us: Left Behind and Tomb Raider are a couple of noteworthy efforts, also Gone Home, Life is Strange and Remember Me. By no means have these titles "fixed" gaming's relationship with women, but they are, for the most part, a step in the right direction at the very least, they're a step towards the right direction. Lately however, I think there's been something opportunistic about the way games are treating women. The announcement this week that the new Assassin's Creed, entitled Assassin's Creed: Syndicate, would feature a playable female as well as male protagonist smacks...