Why EA Is Willing To Make Origin Exclusives

Monday, 25 November 2024

Why EA Is Willing To Make Origin Exclusives

Added: 06.06.2015 12:16 | 18 views | 0 comments

Forbes: On an individual basis, lock-in strategies like exclusivity are probably net losers for individual titles. However, thats not the point of the strategy. The point of the strategy is to use exclusive big name titles like Battlefield, DA:I and Mass Effect 3 to draw people to the platform, so that they have a developed user base and can cause spillover benefits for their other, less popular products and for Origin itself. In other words, its a way to promote their rival platform.