Added: 26.02.2015 20:35 | 0 views | 0 comments

In terms of methodology for this study, Nielsen sent along the following information:

"Data for the Nielsen 360° Gaming Report was collected via consumer surveys using Nielsen's proprietary, high-quality online panel in the United States.

Two waves of data were collected for this year’s report:

• Wave 1: 11/7/2014 – 11/12/2014. ~2,000 teens/adults aged 13+, ~400 kids aged 6-12 (interviews are paired with parent).
• Wave 2 (to assess adoption of gaming devices during the crucial holiday period): 1/22/2015 – 1/27/2015. ~2,000 teens/adults aged 13+.

Post-survey, raw data was weighted to ensure representation of the US General Population based on current US Census data."

Updated: 3:35 PM EDT with methodology information.

Added: 26.02.2015 20:35 | 0 views | 0 comments

In terms of methodology for this study, Nielsen sent along the following information:

"Data for the Nielsen 360° Gaming Report was collected via consumer surveys using Nielsen's proprietary, high-quality online panel in the United States.

Two waves of data were collected for this year’s report:

• Wave 1: 11/7/2014 – 11/12/2014. ~2,000 teens/adults aged 13+, ~400 kids aged 6-12 (interviews are paired with parent).
• Wave 2 (to assess adoption of gaming devices during the crucial holiday period): 1/22/2015 – 1/27/2015. ~2,000 teens/adults aged 13+.

Post-survey, raw data was weighted to ensure representation of the US General Population based on current US Census data."

Updated: 3:35 PM EDT with methodology information.