"Competition is good. It brings the best out of people," Soderlund told . "If there was only Battlefield or only Call of Duty, then the development teams might have been a little bit more content. We don't look at them necessarily and mimic what they do."

"But we think about them. Maybe they weren't thinking about us much when we made , but I can tell you, they are thinking about us now. They need too [sic]," he added. "We made a dent in the FPS market and we took share from them. And I am not going to give up until I#146;m No.1 and I am going to make sure I'm No.1."

Soderlund said EA is spending a "ton" of money on this effort, with development teams "killing themselves" every year to create compelling products.

"I want to give our consumers the best I can. We will strive to be No.1. If I said: 'No.5 is probably fine,' it's hard for people to rally behind that message," Soderlund said. "But I wouldn't say we could be No.1 if I didn't think we could. I think I have the right team, the right product, and the right strategy to get there."

Activision's only major shooter franchise is Call of Duty, while Electronic Arts has Battlefield and .

Battlefield 4 launches . Both games will be released as launch titles for the PlayStation 4 and Xbox One in November.

From: www.gamespot.com

"Competition is good. It brings the best out of people," Soderlund told . "If there was only Battlefield or only Call of Duty, then the development teams might have been a little bit more content. We don't look at them necessarily and mimic what they do."

"But we think about them. Maybe they weren't thinking about us much when we made , but I can tell you, they are thinking about us now. They need too [sic]," he added. "We made a dent in the FPS market and we took share from them. And I am not going to give up until I#133;m No.1 and I am going to make sure I'm No.1."

Soderlund said EA is spending a "ton" of money on this effort, with development teams "killing themselves" every year to create compelling products.

"I want to give our consumers the best I can. We will strive to be No.1. If I said: 'No.5 is probably fine,' it's hard for people to rally behind that message," Soderlund said. "But I wouldn't say we could be No.1 if I didn't think we could. I think I have the right team, the right product, and the right strategy to get there."

Activision's only major shooter franchise is Call of Duty, while Electronic Arts has Battlefield and .

Battlefield 4 launches . Both games will be released as launch titles for the PlayStation 4 and Xbox One in November.

From: www.gamespot.com

"Competition is good. It brings the best out of people," Soderlund told . "If there was only Battlefield or only Call of Duty, then the development teams might have been a little bit more content. We don't look at them necessarily and mimic what they do."

"But we think about them. Maybe they weren't thinking about us much when we made , but I can tell you, they are thinking about us now. They need too [sic]," he added. "We made a dent in the FPS market and we took share from them. And I am not going to give up until I#146;m No.1 and I am going to make sure I'm No.1."

Soderlund said EA is spending a "ton" of money on this effort, with development teams "killing themselves" every year to create compelling products.

"I want to give our consumers the best I can. We will strive to be No.1. If I said: 'No.5 is probably fine,' it's hard for people to rally behind that message," Soderlund said. "But I wouldn't say we could be No.1 if I didn't think we could. I think I have the right team, the right product, and the right strategy to get there."

Activision's only major shooter franchise is Call of Duty, while Electronic Arts has Battlefield and .

Battlefield 4 launches . Both games will be released as launch titles for the PlayStation 4 and Xbox One in November.

From: www.gamespot.com